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Press Release - 2002


ATI and Massive render The Lord of the Rings: The Fellowship of the Ring in real time in Linux

Massive and ATI join forces at SIGGRAPH 2002 to demonstrate real-time cinematic rendering

Tuesday, July 23, 2002




MARKHAM, Ontario - ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) and Massive today announced that they will be rendering Academy Award® winner, “The Lord Of The Rings: The Fellowship Of The Rings,” in real time at SIGGRAPH. This demonstration will be taking place in the ATI booth (#13097) and Massive booth (#5112) using ATI's FIRE GL™ workstation graphics technology.

To produce accurate modeling of light and materials, and conquer complex technical challenges, Massive's team used TRUFORM™ and SMARTSHADER™ rendering and shading technology features to create real-time cinematic lighting effects that could only be accomplished in software, until now.

“Implementing cinematic lighting effects in elaborate film sequences, such as those seen in this demonstration, showcases the power of ATI's FIRE GL™ workstation graphics technology,” said Rick Bergman, Senior Vice President of Marketing & General Manager, Desktop Marketing, ATI Technologies Inc. “We've taken a great leap forward to address the needs of digital content creators. With the strength of Massive software and the power of ATI's engine, visual computing enters a new era of functionality and control.”

“Seeing a computer generated film sequence rendered in real time is a huge benefit for artists,” stated Stephen Regelous, Massive's Chief Technology Officer and President. “Our technology demonstration showcases the huge leap forward taken by the digital content creation community to address the implementation of technically complex data of thousands of realistic digital characters interacting with each other and their environment in a completely procedural simulation.”

ATI's groundbreaking FIRE GL workstation graphics technology is the first in the world to deliver a fully programmable floating point architecture in both OpenGL® 2.0 and Microsoft® DirectX® 9. The FIRE GL features eight parallel rendering pipelines, the industry's first, providing twice the rendering power of any competing product, giving digital content creators the ability to preview finished scenes in real-time, saving days of production time.



Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.






About Massive

Massive's software was created at the request of Director Peter Jackson, to support the intensive visual effects on the Academy Award-winning trilogy, The Lord of the Rings. Jackson required a solution that would create and manage complex crowds, while granting individual characters a set of behavioral rules or tasks to follow for heightened realism. As developed by founder and CTO Stephen Regelous, Massive answered this challenge.

Massive's crowd control technology is now available to 3D content creators around the world. Massive's software offers digital artists an unprecedented level of power, flexibility and control based technology for the creation of complex, realistic crowd scenes. With Massive, digital artists can easily provide artificial intelligence and behavior to thousands of digital characters at one given time.


About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI delivers leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top box, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).


Contact Information

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Other ATI Contacts:
Tenille Cuthbertson, Counsellor, BenchMark Porter Novelli, at (416) 422-7163 or tcuthbertson@bmporternovelli.com

For Information:
Patricia Mikula, Public Relations Manager, Desktop and Workstation products, at (905) 882-2600, Ext. 8809 or pmikula@ati.com

For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or jcraig@ati.com