Chevy Nova Awards These are the nominees for the Chevy Nova Award. This is given out in honor of the GM's fiasco in trying to market this car in Central and South America. “No va” means, of course, in Spanish, “it doesn't go”. 1. The Dairy Association's huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read “Are you lactating?” 2. Coors put its slogan, “Turn It Loose,” into Spanish, where...