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The most successful BMW 7 Series ever.
Accounting for almost 160,000 units delivered to customers worldwide, the fourth-generation 7 Series is the most successful prestige luxury performance sedan in BMW’s history. Since its introduction to the world in 2001, the current 7 Series has already outsold the former model by almost 8 per cent. And with customer deliveries of 57,899 units worldwide in its most successful year so far, 2003, the current BMW 7 Series outperformed its predecessor in that model’s best year (1997) by almost 14
percent.
In Germany, the BMW 7 Series became the sales leader in the luxury sedan market in 2004. Sales have shown impressive growth in Asia, the Middle East, Eastern Europe, Oceania and Africa where, compared with the former model, sales of the current 7 Series have more than doubled after 38 months in the market. Sales volumes in those regions are catching up with the markets where, by tradition, the BMW 7 Series has always had a strong position – in particular, Europe and North America.
In the United States, the success of the current 7 Series is unparalleled. In its first three years, it outsold its predecessor’s three best years by a significant seven percent.
Accounting for more than 50 per cent of total sales, the BMW 745i/Li with its large V8 power unit has been the best-selling model worldwide. The long-wheelbase version, in turn, accounts for more than half of all BMW 7 Series sold.
The BMW 7 Series combines two cars in one: On one hand, it is a genuine BMW offering those typical BMW virtues such as driving pleasure, agility and nimble handling for the customer who enjoys driving. On the other hand, it is a highly prestigious luxury sedan offering generous space and comfort for the driver and passengers.
More than any other car on the market, the BMW 7 Series offers that Sheer Driving Pleasure so typical of BMW not only in the classic sense, but also in the extended sense of being driven. It is indeed this perfect combination of two worlds that the BMW customer opting for this luxury performance sedan appreciates so much, making this model the most successful 7 Series ever.
The J.D. Power & Associates 2004 APEAL Study (Most Appealing Premium Luxury Car) and the Strategic Vision Total Delight Index (Best Luxury Car, two years in a row) affirm that 7 Series owners love their cars. The 2006 BMW 7 Series will give them more to love.
New V8 engines combined with numerous other enhancements will ensure that success of the BMW 7 Series will continue with the 2006 model.