Ég ætla að bregða smá útaf vananum núna og copy/peista svoldið tilkynningar um apple expo í parís 2002 þar á meðal keynote ræðuna auk press releses frá apple.


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<b>If you were at the Palais des Congrès at 9am on 10th September, you would have found yourself in the midst of a teeming mass of bodies as a 5,000-strong crowd of hyped-up Mac enthusiasts waited for the doors to open on Steve Jobs’ Apple Expo 2002 keynote presentation.</b>

Jobs’ charismatic and often highly entertaining keynote speeches have become an institution among the Mac fraternity, and this year’s address didn’t disappoint. The three big announcements of the day were the immediate availability of iCal, Apple’s elegant personal calendar application, the rapid adoption of Apple’s innovative Rendezvous technology in the developer community and the encouraging progress of Mac OS X adoption among Mac users.

<b>Mac OS X Version 10.2</b>
“Mac OS X version 10.2 is the latest version, and I think it’s fair to say that after three releases, Mac OS X has finally arrived. It’s phenomenal. And if you’re not running it I strongly suggest that you run out immediately and go and buy a copy. Because it’s the best thing we’ve ever done in software.

“Mac OS X version 10.2 has more than 150 new features. And it’s based on UNIX. In fact Apple has become the number one UNIX supplier in the world, and I think we now have arguably one of the best UNIX systems in the world: very secure, very fast, very tough. We’ve also added more support for working in a Windows environment as a lot of our customers connect to their Macs through Windows networks. We’ve also improved support for running old OS 9 apps in Classic, and it runs them surprisingly fast”.

Jobs went on to present several of the innovative new features of the system, including the enhanced Finder, Universal Access, QuickTime 6 and Sherlock, which, he said, would soon be adapted to include Euro-specific content for the all-new Yellow Pages, stock tracking and cinema tickets features. Jobs then touched on Inkwell, the innovative handwriting recognition technology included in 10.2, before taking an in-depth look at Rendezvous.

<b>“Rendezvous</b> is a technology that will automatically discover other devices on IP networks without any configuration”, said Jobs. “If you’ve hooked up a network printer lately, you’ll know that you spend half an hour configuring the printer — this is crazy! Rendezvous allows two devices to automatically discover each other over an IP network with zero configuration, allowing the programs to communicate with each other and do their thing — and you’re going to see more and more of that kind of stuff starting in the next year”.

Today Canon, Xerox, Sybase and World Book announced support for Rendezvous, joining Hewlett-Packard, Epson and Lexmark. “Every major printer vendor has now adopted Rendezvous”, said Jobs. “But we don’t just want computers and we don’t just want printers, we want consumer electronics devices to adopt Rendezvous. And I’m delighted to announce that Philips have made the decision to build Rendezvous into their consumer products”.

Gerald Kleisterlee, president and CEO of Philips Electronics, explained the parallel visions of Apple and Philips: “We both believe that consumers want devices throughout the home to talk to each other, so that, for example, the music stored in iTunes on your Mac can play through the Philips stereo system in your living room, or the photos stored in iPhoto can be displayed as a stunning slideshow on your Philips Flat TV. Rendezvous will help to realise this dream”.

Jobs then presented the new version of Mail, with its new Junk Mail filter, and iChat, the instant messaging client that ships with OS X v10.2. “Mac OS X v10.2 is a whole new Mac for only £99”, laughed Jobs.

“So how are we doing on Max OS X in general? Well, right now we have over 3 million active users of Mac OS X and we are right on our plan for 5 million active users of Mac OS X by the end of this calendar year. That’s 20 per cent of our installed base in 24 months, making it one of the fastest OS transitions. Because of this success,we are going to take the next big step in the OS X transition - we are going to remove the ability to boot into OS 9, and we’re going to start that in 2003. It’s time for Apple and our third-party developers to focus all of our resources exclusively on Mac OS X, rather than dividing them between two different operating systems”.

<b>More than 4,000 Applications</b>
Jobs went on to explain, “there’s never been a better time to switch to the Mac. We’ve got right now about 4,000 native Mac OS X applications. We expect to easily hit our plan of 5,000 native apps by the end of the calendar year”. He then introduced Richard Kerris, Apple’s Director of Developer Technologies, to highlight an area that is “really exploding” under Mac OS X: 3D imaging technology, with applications such as Cinema 4D and Maya 4.5. “Because of Mac OS X’s Open GL, because it’s UNIX underneath and because of its great user interface and performance, we’re seeing an explosion in 3D apps”, he explained.

<b>iCal Now Available</b>
Jobs then turned to iCal, Apple’s innovative new application, which allows consumers, students, educators and small businesspeople to manage multiple calendars and share them over the Internet. “Modern life requires multiple calendars”, said Jobs, before giving a demo that offered a fascinating glimpse into the personal calendars of the man himself.

“So let’s say that Pascal, who runs Apple Europe, sends me an email saying ‘let’s go and see a football match — here’s the schedule’. I simply click on the URL and it asks: ‘Do you want to subscribe to this calendar? How often do you want to be updated?’ I can choose ‘every minute’, ‘every hour’ or ‘every day’. So I pick ‘every day’, and when I subscribe to that calendar it automatically downloads it so I can see it, and I then can turn on the rest of my calendars — work, home, kids — and see any conflicts. iCal runs only on OS X Version 10.2. We are shipping iCal today. It’s available right now as a free download at apple.com”.

<b>The Digital Hub</b>
Jobs then reviewed Apple’s ‘digital hub’ strategy, paying particular attention to the stunning functionality of iPhoto (which, he announced, has now shipped more than 5 million copies since its release in January), and iTunes, the favoured music application for over 16 million Mac users.

Next on the agenda was iSync, an application which automatically synchronises contact information between iPods, Palm OS-based devices and mobile phones. “The purpose of iSync is to synchronise our digital lives. We see the phone as a peripheral for your Mac”.

“This means that if you lose your phone, you don’t lose your life”, Jobs explained, to knowing chuckles from the audience. He revealed that a Beta release will be available later this month as a free download from apple.com.

<b>A Maturing Vision</b>
Jobs concluded by describing the current state of Apple’s digital hub strategy as “the maturing of the vision that we put in place two years ago. All the applications are out there being used by millions of people around the world and you have my promise that we are going to keep working hard to make them even better and continue to add wonderful new capabilities to the Mac”.

As Jobs’ speech came to a close, his words were almost inaudible over the raucous applause and whistles. Chatting animatedly in a multitude of European languages, the crowd head off in the direction of Porte de Versailles to see this awesome technology for themselves on the show floor of Apple Expo 2002.

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<b>Developers Rapidly Adopt Apple’s Rendezvous Networking Technology

APPLE EXPO, PARIS - September 10th, 2002</b>

Developers are rapidly adopting Apple’s innovative new Rendezvous networking technology for incorporation into everything from consumer electronics to printers, enterprise database management and educational applications. Today Philips, Canon, Xerox, Sybase and World Book announced support for Rendezvous in current or future products, joining previous Rendezvous adopters Hewlett-Packard, Epson and Lexmark.

Rendezvous uses industry-standard networking protocols and zero configuration technology to automatically discover and connect devices over any IP network, including Ethernet and 802.11 wireless networking. Rendezvous is integrated into Apple’s Mac OS X version 10.2 operating system, and dozens of companies are working to integrate it into their products.

“No one wants any one company to own or control the core networking technology for the home, school or office”, said Steve Jobs, Apple’s CEO. “Rendezvous is becoming a prime example of how open standards can drive innovation and quick adoption in a wide variety of products”.

“Apple and Philips share a vision for the future”, said Gerard Kleisterlee, CEO of Royal Philips Electronics. “We both believe that consumers want devices throughout the home to talk to each other, so that, for example, the music stored in iTunes on your Mac can play through the Philips stereo system in your living room, or the photos stored in iPhoto can be displayed as a stunning slideshow on your Philips Flat TV. Rendezvous helps realise this dream. Philips is particularly pleased that Apple has adopted an open standard and architecture for Rendezvous, and we will support Rendezvous in future Philips products”.

“Canon is adding our support to the growing adoption of Apple’s revolutionary Rendezvous networking technology”, said Amit Bagchi, Marketing director for Canon’s printer products. “We’re building Rendezvous into the new ImagePROGRAPH W2200, W7200 and W7250 colour graphic and large-format network-enabled print products so they will automatically configure within office networks”.

“Xerox Phaser network printers will be even simpler for our customers to use as we integrate Apple’s Rendezvous technology into future products”, said Rob Stewart, vice president of Worldwide Marketing, Xerox Office Printing Business.

“Rendezvous is an incredibly innovative technology that we are using to combine the best of both worlds — Sybase’s high performance, scalable database with Apple’s legendary ease-of-use”, said Dr. Raj Nathan, senior vice president and general manager, Sybase Enterprise Solutions Division. “As the first enterprise company to support Rendezvous technology, Sybase’s Adaptive Server Enterprise 12.5 for Mac OS X Server version 10.2 makes client discovery and server configuration automatic, lowering the total cost of ownership to our customers”.

“World Book’s new 2003 edition for Mac OS X takes full advantage of Apple’s Rendezvous technology by allowing students to automatically share their World Book research and bookmarks”, said Michael Ross, executive vice president and publisher, World Book Inc. “Rendezvous is an incredible technology that is clearly going to drive innovative new products for education”.

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<b>Apple Announces Mac OS X-Only Booting For 2003<b>

APPLE EXPO, PARIS—September 10, 2002—Apple® today announced that starting in January 2003, all new Mac® models will only boot into Mac® OS X as the start-up operating system, though they will retain the ability to run most Mac OS 9 applications through Apple’s bundled “Classic” software. There are nearly 4,000 native applications now available for Mac OS X.

“We expect that 20 percent of our entire installed base will be using Mac OS X by the end of this year, making it the fastest operating system transition in recent history,” said Steve Jobs, Apple’s CEO. “Now it’s time for Apple and our third-party developers to focus all of our resources exclusively on Mac OS X, rather than dividing them between two different operating systems.”

All new Macs sold since January 2002 have had Mac OS X factory-set as the default operating system. Over 75 percent of customers using these Macs have elected to keep Mac OS X as their default operating system. Apple estimates that there are over 3 million Mac OS X users today, and expects to reach 5 million Mac OS X users—or more than 20 percent of the installed base—by the end of this calendar year.

“We’re happy to see Apple take this next step to drive adoption of Mac OS X,” said Kevin Browne, general manager of the Macintosh Business Unit at Microsoft Corp. “Mac OS X has really come of age with the release of ‘Jaguar,’ and we think the combination of OS X v10.2 and Office v. X for Mac provides our customers with the power and compatibility they’re seeking.”

“Apple is doing the right thing by making their Mac OS X system transition timeline perfectly clear,” said Shantanu Narayen, executive vice president of Worldwide Products at Adobe Systems. “By accelerating Macintosh customer migration to OS X, Apple will make it easier for Adobe and other ISVs to deliver innovative publishing solutions on this robust platform.”

Customers will be able to run older Mac OS 9 applications using the “Classic” software that will continue to be bundled with Mac OS X. The newly released Mac OS X v10.2 “Jaguar” operating system has an updated version of Classic which launches twice as fast; awakes from sleep much faster when AppleTalk® is turned on; can share the same desktop and document folders and Internet preferences as Mac OS X; and can access all Mac OS X file systems.

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